Start
€0
/mo
+ 5% of what you sell with Tuko
- 1 active campaign at a time
- Ladder of up to 3 tiers
- Widget on the product page
- Campaign analytics
Cap: €300/mo
If you don't sell, you pay €0.
Start free
The discount that
brings you customers, instead of taking them away
You set a unit goal on a product and a deadline. Your customers reserve with nothing charged yet.
If the goal is hit, everyone pays the lower price; if not, they pay the regular price and you haven't given away a euro of margin.
Install free on Shopify
No fee · We only charge if you sell
+0
Stores using Tuko
+0 €
Billed through Tuko campaigns
CAMPAIGN LIVE
Need 10 more units to unlock €25.20
Ends in
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Natural Shampoo
28,00 €25,20 €
–10%
+0
0 of 20 units reserved
0%
Drop it to €25.20
Nothing is charged until the campaign ends.
How a Tuko campaign works
The more units reserved, the bigger the discount for everyone.
10 units
–10%
20 units
–18%
35 units
–25%
1
You pick a product, a unit goal and a deadline.
2
Your customers reserve at your checkout; the amount is held, with nothing charged yet.
3
Anyone who already reserved shares to help hit the goal.
4
When it closes, everyone is charged the price of the tier reached.
5
If no tier is reached, they pay the regular price.
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Trusted by
A Tuko campaign, start to finish
Two minutes: how you set up the campaign, what your customer sees on the product page, and what happens when the goal is hit.
The problem
Cutting the price isn't the problem.
Giving it away to people who were
going to buy anyway is
Every flat discount also goes to customers who would have bought at full price.You're paying margin on sales you already had.
Every new customer costs you more
The cost of acquiring a customer in ecommerce has risen more than 200% in a decade.Every sale you bring in with ads is more expensive than the last.
Source: SimplicityDX, “The Customer Acquisition Crisis”
Idle stock eats your margin
Cutting 30% moves it, sure. But it wipes the profit on the whole batch.And customers who were already going to buy take the discount too.
Illustrative margin example on a 30% markdown
A flat discount doesn't pay for itself
A −20% on a product with 60% margin forces you to sell 67% more units just to stay even.That almost never happens.
Break-even threshold calculation (60% margin, −20% discount)
What you get
A volume discount makes one customer buy three units. Tuko makes three customers buy one
It isn't another discount app.It's the only one that uses the discount to bring you buyers you didn't have.
More units per campaign
Same product, same week—selling double or triple the units.Without raising your ad budget by a euro.
Idle stock, cleared
Turn the markdown you were going to make anyway into a sale conditioned on volume.Free up capital without giving away margin.
You set the floor
You define the ladder and the maximum discount.Tuko warns you if a tier eats your margin before you publish the campaign.
Buyers you didn't pay for
Every customer who already reserved has a financial reason to share it.That traffic costs you zero.
Live in two minutes
Native Shopify app. It adds to the product page without touching your theme or checkout.
No refunds or manual adjustments
Customers get an authorization hold when they reserve and are charged once when the campaign closes, with the discount already applied.No partial charges or refunds to manage.
How it works
A discount with conditions.
Yours
You pick a product, a unit goal and a deadline.The discount doesn't exist until the goal is met.Everything happens inside your store: the customer never leaves your site.
You pick a product and a goal
One product, a unit goal and a deadline (72 hours works well).You set the discount ladder: you never give away a point of margin beyond what you decide.
Your customers reserve, as usual
They see on the product page how many units are left for the next price and go through your usual checkout—no signing up elsewhere, no meeting anyone.The amount is held on their card, but nothing is charged yet.
They bring the ones still missing
Anyone who already reserved wants the goal to be hit, so they share it.That traffic didn't cost you a thing.
The campaign closes and everyone is charged
When the deadline ends, everyone is charged the price of the tier reached.If none is reached, each customer pays the regular price and the sale is still yours.You never lose a sale for trying.
Pricing
We only win if you sell
No entry fee and no lock-in.We take a percentage of what you sell in Tuko campaigns, with a monthly cap you approve before anything is charged.If you don't run a campaign that month, your bill is zero.
Growth
€49
/mo
+ 2.5% of what you sell with Tuko
- Unlimited simultaneous campaigns
- Smart pop-up
- A/B tests for ladders and copy
- Goals in units or people
- Support within 24h
Cap: €700/mo
Worth it from €1,960/mo sold with Tuko.
Choose planScale
€149
/mo
+ 1.2% of what you sell with Tuko
- Everything in Growth
- Tuko AI: suggested goals and ladders
- Multi-store and multi-language
- Monthly margin report
- Account manager
Cap: €1,800/mo
Worth it from €7,700/mo sold with Tuko.
Choose planEnterprise
Custom
Negotiated commission and cap
- Multiple stores or markets
- Custom integrations
- Service-level agreement
- Support on every campaign
We’ll talk and fit it to your volume.
Let’s talkThe percentage is calculated only on what you sell in Tuko campaigns—never on the rest of your revenue. The cap is the most you can pay in a month, and you approve it in Shopify before any charge applies.
FAQ
What we get asked every time
Real objections from sales calls, answered in writing for the people who will never pick up the phone.
Only when the campaign closes. At checkout the regular price is held on their card, but nothing is charged yet—the money stays in their account. When the deadline ends or the goal is hit, they are charged once, with the discount of the tier reached already applied.
No. Nobody joins a group or meets anyone. Each customer reserves on their own, through your usual checkout. The only change is that they see how many units are left for the price to drop.
They are charged the regular price—the same one they already accepted when they reserved. The sale is still yours and you haven't given away margin. You never lose a sale for trying.
The opposite of a flat markdown: the discount doesn't exist until the volume that pays for it arrives. You set the maximum discount and Tuko warns you before you publish if a tier eats your margin.
No. Groupon brought deal hunters from its own list, took a large cut of every sale, and those customers rarely came back. With Tuko everything stays inside your store, with your customers and in your database—and the discount only appears if it has brought you new sales.
That one makes a customer buy three units. Tuko makes three customers buy one. They complement each other: one raises ticket size, the other brings buyers.
The first wave of a campaign doesn't come from cold traffic: it comes from your email list and your social channels—people who already follow you. Sharing speeds things up; it isn't what starts them. And the first tier is designed so sharing is genuinely worth it.
Install is free and there is no monthly fee on the entry plan. We only take a percentage of what you sell through Tuko campaigns, with a monthly cap you see and approve before anything is applied. If you run no campaigns in a month, you pay zero.
Start today
Try a campaign
Try a campaign
If you don't sell, you don't pay
Install is free and the entry plan has no monthly fee: we only take a percentage of what you sell with Tuko, with a monthly cap.
If you don't run a campaign that month, you pay zero.
No monthly fee
+50 stores already using it
Available on Shopify